Lessons Learned at In-N-Out Burger

First of all, I just have to say, if you have ever been to California and have not eaten at an In-N-Out Burger, you missed out on a big part of Californian culture! With that out of the way, I will now continue.

Today, Jason and I took Kaelyn to the Los Angeles Zoo, and instead of paying a ridiculous price for zoo food (I'll save that for another blog), we decided to eat elsewhere. We ended up at In-N-Out Burger.
Every time I am at In-N-Out Burger, I am amazed at how many people are there. And what is the most amazing thing to me every time is there are really only two things on the menu, as far as food. A burger, and fries. Granted, you can choose your burger with cheese, or a double double. But that is all they sell... A burger and fries. There is no chicken option, there is no Go Active healthy meal, there is no onion rings, and there is no fresh fruit cup substitute... A burger and fries. And, I am willing to bet that In-N-Out Burger is just as busy as McDonalds on a given lunch hour, maybe ever moreso!

So, what makes a restraunt so popular when their menu consists of two things? They do it well!!! Everything is fresh! The meat is fresh, the potatoes (is that right, Mr. Quayle?) for the fries are fresh, the veggies they put on the burgers are fresh. Interesting... They have determined that they sell burgers and fries. And they put all their energy into burgers and fries. And they have become just as successful as any other fast food restraunt in California. Any implications for us in America? I'll let you decide!